Located at one of the busiest intersections in San Francisco’s Financial District - the lobby installation at 44 Montgomery reacts to the movement of passersby, making the space feel spacious and alive. The media is driven by a suite of sensors that tracks visitors as they move through the lobby. As people walk to/from the elevator bays, they become digital paintbrushes, trailing a colored path across the display. As more and more people fill the lobby, the media fills with brushstrokes, becoming more colorful and dynamic.
The media supports two different 'brush' types - a soft-edged, fluid Organic Brush and a hard-edged, tightly bound, Geometric Brush. The brush size grows as visitors get closer to the canvas, creating a mixture of heavy and light streaks as crowds move through the lobby. When two people cross paths, the colors mix and swirl around each other, creating new colors and unexpected patterns.
The media content plays on a custom, ribbed surface that echoes the fins on the tower’s facade, and emulates the movement of shadows and reflections cast by those fins through time-based programming.